TAIWAN 1997
TOTAL LEGIMATE MUSIC MARKET
UNITS		TRADITIONAL RETAIL SALES				Club/Direct
Figures in Thousands		Split by price Categories			Total	marketing	OTHER	TOTAL
('000)		Full	Mid	Budget		sales
SINGLE	Vinyl				0			0
	Cassette				135			135
	CD				543			543
TOTAL SINGLES					678			678
ALBUM	LP	0	0	0	0	1	0	1
	Cassette	18,727	38	18	18,783	118	0	18,901
	CD	25,478	1,177	1,017	27,672	833	0	28,505
	DCC	0	0	0	0	0	0	0
	Mini Disc	13	0	0	13	0	0	13
TOTAL ALBUM		44,218	1,215	1,035	46,468	952	0	47,420
SALES BY REPERTOIRE
DOMESTIC		31,764	187	55	32,006	225	0	32,231
REGIONAL(excluding domestic)		1,543	78	0	1,621	0	0	1,621
INTERNATIONAL POP		9,726	532	86	10,344	610	0	10,954
INTERNATIONAL CLASSICIAL		1,185	418	894	2,497	117	0	2,614
VIDEO	Music Video VHS	Video and laserdisc fugures should include karaoke sales						1,401
	LD+CDV							950
TRADE VALUE		TRADITIONAL RETAIL SALES				Club/Direct
Local Currency		Split by price Categories			Total	marketing	OTHER	TOTAL
Figures in Thousands ('000)		Full	Mid	Budget		sales
SINGLE	Vinyl				0			0
	Cassette				10,891			10,891
	CD				57,496			57,496
ALBUM	LP	1,788	0	0	1,788	205	0	1,993
	Cassette	2,946,529	4,268	1,443	2,952,240	16,579	0	2,968,819
	CD	7,028,022	256,856	123,476	7,408,354	132,248	0	7,540,602
	DCC	0	0	0	0	0	0	0
	Mini Disc	1,908	0	0	1,908	0	0	1,908
TOTAL ALBUM		9,978,247	261,124	124,919	10,432,677	149,032	0	10,581,709
					ESTIMATED TOTAL RETAIL VALUE
					(Legitimate market only)			11,634,131
SALES BY REPERTOIRE
DOMESTIC		6,810,918	37,765	7,889	6,856,572	45,215	0	6,901,787
REGIONAL(excluding domestic)		478,522	16,043	0	494,565	0	0	494,565
INTERNATIONAL POP		2,450,220	113,706	9,144	2,573,070	92,347	0	2,665,417
INTERNATIONAL CLASSICIAL		306,974	93,610	107,986	508,570	11,470	0	520,040
VIDEO	Music Video VHS	Video and laserdisc fugures should include karaoke sales						380,077
	LD+CDV							190,496
SINGLES			ALBUMS			VIDEO
APPROXIMATE% MARK UP FROM			APPROXIMATE% MARK UP FROM			APPROXIMATE% MARK UP FROM
TRADE TO RETAIL WITHOUT TAX		10%	TRADE TO RETAIL WITHOUT TAX		11%	TRADE TO RETAIL WITHOUT TAX		11%
% SALES TAXES APPLIED TO  SOUND RECORDINGS			VAT 5%