TAIWAN 1996
TOTAL LEGITIMATE MARKET

UNITS
FIGURES IN THIUSANDS
('000)
TRADITIONAL RETAIL SALES
CLUB/DIRECT
MARKETING
SALES
OTHER
TOTAL
Split by Price Categories
Total
Full
Mid
Budget
SINGLES
Vinyl
¡@
0
¡@
0
Cassette
192
192
CD
184
184
TOTAL SINGLES
376
376

ALBUM
LP
0
0
0
0
0
0
0
Cassette
25,258
78
65
25,401
144
0
25,545
CD
18,618
1,037
989
20,644
1,022
0
21,666
DCC
0
0
0
0
0
0
0
Mini Disc
0
0
0
0
0
0
0
TOTAL ALBUMS
43,876
1,115
1,054
46,045
1,166
0
47,211

SALES BY REPERTOIRE

DOMESTIC
32,568
315
221
33,104
445
0
33,549
REGIONAL
(EXCLUDING DOMESTIC)
2,206
3
0
2,209
0
0
2,209
INTERNATIONAL POP
8,576
411
70
9,057
438
0
9,495
INTERNATIONAL CLASSICAL
902
386
763
2,051
283
0
2,334

VIDEO
Music Video VHS
Video and laserdisc figures should include karaoke sales
1,581
M V Laserdisc
248


TRADE VALUE
LOCAL CURRENCY
FIGURES IN THOUSANDS ('000)
TRADITIONAL RETAIL SALES
CLUB/DIRECT
MARKETING
SALES
OTHER
TOTAL
Split by Price Categories
Total
Full
Mid
Budget
SINGLES
Vinyl
¡@
0
¡@
0
Cassette
19,578
19,578
CD
29,021
29,021
ALBUMS
LP
2
0
0
2
52
0
54
Cassette
3,812,829
7,694
4,950
3,825,473
22,912
0
3,848,385
CD
5,131,310
219,137
122,310
5,472,757
131,600
0
5,604,357
DCC
3
0
0
3
0
0
3
Mini Disc
0
0
0
0
0
0
0
TOTAL TRADE VALUE
8,944,144
226,831
127,260
9,346,834
154,564
0
9,501,398

ESTIMATED TOTAL RETAIL VALUE
(LEGITIMATE MARKET ONLY)
11,401,678

SALES BY REPERTOIRE

DOMESTIC
6,264,002
52,810
22,438
6,339,250
78,360
0
6,417,610
REGIONAL
(EXCLUDING DOMESTIC)
433,848
406
0
434,254
0
0
434,254
INTERNATIONAL POP
2,055,412
91,278
12,269
2,158,959
50,526
0
2,209,485
INTERNATIONAL CLASSICAL
239,481
82,337
92,553
414,371
25,678
0
440,049


VIDEO
Music Video VHS
Video and laserdisc figures should include karaoke sales
375,239
M V Laserdisc
177,452

SINGLES
ALBUMS
VIDEO
APPROXIMATE % MARK UP FROM
TRADE TO RETAIL WITHOUT TAXES
10%
APPROXIMATE % MARK UP FROM
TRADE TO RETAIL WITHOUT TAXES
11%
APPROXIMATE % MARK UP FROM
TRADE TO RETAIL WITHOUT TAXES
11%

% SALES TAXES APPLIED TO
SOUND RECORDINGS
VAT 5%

Copyright (c) 1997 IFPI Members' Foundation in Taiwan. All rights reserved.