TAIWAN 1995
TOTAL LEGIMATE MUSIC MARKET
UNITS		TRADITIONAL RETAIL SALES				Club/Direct
Figures in Thousands		Split by price Categories			Total	marketing	OTHER	TOTAL
('000)		Full	Mid	Budget		sales
SINGLE	Vinyl				0			0
	Cassette				56			56
	CD				90			90
TOTAL SINGLES					146			146
ALBUM	LP	0	0	0	0	0	0	0
	Cassette	23,659	60	0	23,719	143	0	23,862
	CD	15,419	961	602	16,982	641	0	17,623
	DCC	0	0	0	0	0	0	0
	Mini Disc	0	0	0	0	0	0	0
TOTAL ALBUM		39,078	1,021	602	40,701	784	0	41,485
SALES BY REPERTOIRE
DOMESTIC		25,703	444	40	26,187	201	0	26,388
REGIONAL(excluding domestic)		1,742	0	0	1,742	0	0	1,742
INTERNATIONAL POP		9,888	459	101	10,448	395	0	10,843
INTERNATIONAL CLASSICIAL		1,891	118	461	2,470	188	0	2,658
VIDEO	Music Video VHS	Video and laserdisc fugures should include karaoke sales						1,701
	LD+CDV							230
TRADE VALUE		TRADITIONAL RETAIL SALES				Club/Direct
Local Currency		Split by price Categories			Total	marketing	OTHER	TOTAL
Figures in Thousands ('000)		Full	Mid	Budget		sales
SINGLE	Vinyl				0			0
	Cassette				4,478			4,478
	CD				13,047			13,047
ALBUM	LP	172	0	0	172	0	0	172
	Cassette	3,018,978	4,509	0	3,023,487	18,526	0	3,042,013
	CD	4,033,803	173,827	93,550	4,301,180	66,544	0	4,367,724
	DCC	8	0	0	8	0	0	8
	Mini Disc	0	0	0	0	0	0	0
TOTAL ALBUM		7,052,961	178,336	93,550	7,342,372	85,070	0	7,427,442
					ESTIMATED TOTAL RETAIL VALUE
					(Legitimate market only)			8,912,930
SALES BY REPERTOIRE
DOMESTIC		4,427,803	75,483	6,601	4,509,887	34,029	0	4,543,916
REGIONAL(excluding domestic)		29,966	0	0	299,676	0	0	299,676
INTERNATIONAL POP		1,973,292	80,888	17,198	2,071,378	40,052	0	2,111,430
INTERNATIONAL CLASSICIAL		369,715	21,965	69,751	461,431	10,989	0	472,420
VIDEO	Music Video VHS	Video and laserdisc fugures should include karaoke sales						173,374
	LD+CDV							51,127
SINGLES			ALBUMS			VIDEO
APPROXIMATE% MARK UP FROM			APPROXIMATE% MARK UP FROM			APPROXIMATE% MARK UP FROM
TRADE TO RETAIL WITHOUT TAX		10%	TRADE TO RETAIL WITHOUT TAX		8%	TRADE TO RETAIL WITHOUT TAX		14%
% SALES TAXES APPLIED TO  SOUND RECORDINGS			VAT 5%